Introduction to the Digital Transformation in Thai Sports Administration
The Ministry of Tourism and Sports has introduced a groundbreaking digital platform designed to simplify the process for national sports associations to apply for and manage government funding. This initiative was unveiled during a two-day seminar, which was jointly organized with the Sports Authority of Thailand (SAT) and the National Sports Development Fund (NSDF). The event took place at The Grand Fourwings Convention Hotel and SC Park Hotel in Bangkok, bringing together representatives from national and provincial sports bodies.
Government’s Commitment to Modernization
Tourism and Sports Minister Atthakorn Sirilattayakorn, who presided over the opening, emphasized the government’s commitment to modernizing the country’s sports administration. He stated that the government places great importance on the systematic and sustainable development of sports in Thailand. According to him, the seminar serves as a platform for associations to exchange ideas, strengthen collaboration, and align their operations toward shared national goals.
A Major Shift in Funding Processes
The highlight of the seminar was the launch of the NSDF’s fully digital application system. Officials described this as a significant step towards making the fund a “fully digital sports fund,” in line with the state’s broader Digital Government policy. Through this platform, associations can submit funding requests, track the progress of their applications, and file project reports online. The system is designed to reduce paperwork, minimize duplication, and enhance transparency in how public money is allocated and monitored.
“This digital transformation will accelerate and streamline public fund management, making it more responsive, accurate, and aligned with the actual needs of Thailand’s sports community,” said Atthakorn.
Workshops and Practical Training
In addition to the main event, workshops were conducted alongside the seminar, offering practical training on budget management, online reporting, and project evaluation. Sessions also covered athlete development, personnel training, and building organizational capacity to compete on both national and international stages.
Building a Sustainable Ecosystem
Beyond the technical aspects, the government used the seminar to emphasize its long-term vision for Thai sports. Atthakorn stated that the aim was to create a standardized and equitable sports ecosystem that provides equal opportunities and sustained support across the country. He highlighted that the key to progress lies in establishing a system that offers world-class development pathways, which will enhance Thailand’s competitiveness and strengthen sports as a driver of the nation’s creative economy.
Emphasizing Transparency and Accountability
Participants were encouraged to view the seminar as the start of a broader reform in sports management. The minister stressed that transparency and accountability would be central to future funding decisions. The launch of the digital platform is being seen as a milestone in the government’s efforts to modernize sports administration.
Benefits of the New System
Officials argue that by reducing bureaucratic hurdles and improving oversight, the system will not only benefit athletes and associations but also help position sports as a contributor to economic growth, social development, and national pride. This initiative represents a significant step forward in the evolution of sports administration in Thailand, setting the stage for a more efficient and transparent approach to managing sports funding and development.