Introduction to the Safe Start Initiative
Lasaco Assurance Plc has introduced a new initiative called the Safe Start Initiative, aimed at improving maternal health and reducing infant health risks in underserved communities. This programme is designed to promote safer motherhood and provide essential support to new and expectant mothers.
Launch of the Initiative
The initiative was officially launched on Tuesday at the Ogba Primary Health Care Centre in Ikeja. During the event, Lasaco Assurance Plc distributed maternity kits to new and expectant mothers. These kits contain essential hygiene and childcare items such as underlays, antiseptics, maternity pads, and baby diapers. The items are specifically chosen to support proper care and hygiene after childbirth.
Focus on Education and Financial Planning
In addition to the donations, the company organized an interactive session focused on insurance-backed education plans. This session encouraged mothers to secure their children’s future through early financial planning and practical savings strategies. The goal is to help families understand that securing their children’s future starts with simple, practical steps.
Insights from Company Representatives
Mojibola Sonibare, Head of Underwriting at Lasaco Assurance Plc, emphasized that the Safe Start Initiative goes beyond just providing materials. She stated that it is about empowering women with knowledge, care, and foresight. “Every item in the maternity kit was thoughtfully selected to ease the journey of motherhood,” she said. She added that maternal and infant health are central to the nation’s well-being and that the initiative is part of Lasaco Assurance’s broader commitment to safer births and healthier beginnings for mothers and their babies.
Adedayo Adetokun, Head of Strategy, Research and Communications, described the initiative as a reflection of Lasaco Assurance’s long-standing philosophy of giving back to society through impactful social investments and community partnerships.
Community Response and Appreciation
The event attracted participation from community health officials and mothers who expressed heartfelt appreciation for the support provided. Many have described the initiative as a welcome relief amid rising healthcare and childcare costs. Oluseye Smart, Head of Corporate Communications, views it as a meaningful way of giving back to families, supporting the nurturing of newborns, and promoting healthier homes.
Broader Commitment to Healthier Families
The Safe Start Initiative underscores Lasaco Assurance’s ongoing commitment to nurturing healthier families and communities. As part of this effort, the company demonstrates that its purpose extends beyond insurance. It is a testament to the company’s dedication to making a positive impact on society.
Closing Remarks
To conclude the programme, Mr. Adesoji Onaadepo, Head of Internal Audit, encouraged all mothers to care diligently for their children. He described them not only as the leaders of tomorrow but also as the enduring hope for the future.