UBA Launches Special Draw as Part of Sponsorship for Lagos International Trade Fair
United Bank for Africa Plc (UBA) has introduced a unique promotional activity for its customers, as part of its continued sponsorship of the Lagos International Trade Fair (LITF). This marks the seventh consecutive year that UBA is supporting the event, showcasing its ongoing dedication to fostering economic growth and development in Nigeria and beyond.
In an official statement released on Monday, UBA highlighted that its sponsorship of the annual trade fair underscores its commitment to empowering small and medium-sized enterprises (SMEs) and contributing to a global impact. The bank emphasized that this partnership aligns with its broader mission to support local businesses and promote cross-border trade.
The Lagos International Trade Fair is organized by the Lagos Chamber of Commerce and Industry (LCCI). This year’s edition commenced on Friday at the Tafawa Balewa Square in Onikan, Lagos, and will remain open until 17 November 2025. The event is expected to draw thousands of exhibitors, investors, and visitors from across Nigeria and other African countries.
Customer-First Philosophy Drives New Promotional Initiative
As part of its customer-centric approach, UBA launched a special draw during the LITF. This initiative aims to engage customers and reward them for their interactions with the bank. The “Lucky Dip” draw is available to account holders who perform transactions such as deposits, withdrawals, or transfers at a dedicated UBA branch located within the fairgrounds.
During the opening ceremony of the fair, UBA’s Head of SME Banking, Babatunde Ajayi, spoke about the significance of the bank’s long-standing collaboration with the LCCI. He emphasized that this partnership is a key element of UBA’s mission to mobilize capital and empower businesses of all sizes.
Ajayi noted that UBA’s support for the LITF and its initiatives around the African Continental Free Trade Area (AfCFTA) are closely linked. “They are two sides of the same coin,” he said. “This reflects our deep commitment to building a strong financial infrastructure that enables African businesses to trade seamlessly across borders.”
Strategic Vision for Africa’s Economic Transformation
UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, described the bank’s participation in the LITF as part of its broader vision for Africa’s economic transformation. This vision is outlined in a recent white paper published by UBA, which outlines a roadmap for achieving a $4 trillion continental economy.
Ladipo explained that the LITF is one of several strategic platforms through which UBA is turning its ambitious goals into tangible actions. “Our comprehensive plan for a $4tn African economy is being built through practical, on-ground engagements like this,” she said. “These initiatives focus on growing SMEs for global impact and directly connect businesses, facilitate commerce, and demonstrate our resolve to turn a bold vision into a reality for millions.”
She also highlighted the importance of deep partnerships, continuous digital innovations, and cross-border trade solutions in driving sustainable and inclusive economic growth. These efforts aim to benefit corporations, SMEs, and individual entrepreneurs across Africa.
Enhancing Customer Experience Through On-Ground Engagement
At the LITF, UBA has established a full-service branch within the fairgrounds. This allows customers to conduct various banking transactions while enjoying the event. Every transaction made at the branch automatically enters the account holder into the “Lucky Dip” draw, offering them a chance to win a range of premium prizes.
This initiative not only enhances the customer experience but also reinforces UBA’s role as a key player in supporting the growth of the Nigerian and African economies. By combining traditional banking services with innovative promotions, UBA continues to strengthen its position as a leader in financial services.