Strategic Shift in Thai Trade Strategy
The commerce minister has directed Thai trade offices in China to adjust their strategies in response to the latter’s economic development plan, aiming to boost exports. This initiative is part of a broader effort to align with the evolving market dynamics in China.
Aligning with China’s Economic Vision
Commerce Minister Suphajee Suthumpun emphasized that the strategies must align with China’s 15th National Economic and Social Development Plan, which was announced by Chinese Premier Li Qiang during the China International Import Expo (CIIE) 2025. The Chinese government is focusing on promoting a green economy, innovation, and technology, while also increasing middle-class income.
“We must analyse the five-year development plan to identify specific areas where Thailand can serve the Chinese market, such as agricultural products, consumer goods, animal feed, health foods, games, and digital products. This is critical as China aims to double its middle-income population from 400 million to 800 million, which could be a massive market for Thailand to explore,” said Mrs. Suphajee.
Changing Consumer Priorities
Chinese consumers now prioritize innovation, quality, and sustainability over low prices, she noted. Therefore, the commercial attachés must assess the unique opportunities and challenges in each province in China and design effective market-entry strategies.
Key Trade Opportunities Identified
During the meeting, the commercial attachés in China presented insights about regional trade opportunities, challenges, and target product categories for Thai exports in five key groups.
Agricultural and Food Products
This group includes rice, tropical fruits like durian, mango, and mangosteen, as well as processed and ready-to-eat foods and condiments.
Pet-Related Products
In response to the rise of urban pet culture in China, items such as pet food and care items are being considered.
Health and Beauty Items
Opportunities for health and beauty items include bird’s nest products, plant-based protein, coconut water, spa products, and health services.
Eco-Friendly and Sustainable Products
This category includes biodegradable packaging, organic cosmetics, recycled clothing, natural home décor, and ecotourism.
Innovation and Digital Content
Potential categories include intellectual property products, films, games, and animation.
Enhancing Business Opportunities
In addition, Mrs. Suphajee presided over a networking event celebrating five decades of Thai-Chinese relations hosted by the Department of International Trade Promotion. The event aims to enhance business opportunities between Thai entrepreneurs participating in CIIE 2025 and Chinese buyers and importers.