A New Era for Out-of-Home Advertising in Ghana
Publicis West Africa (PWA) has taken a significant step forward by officially launching Ghana’s first advanced Out-of-Home (OOH) measurement platform. This innovative initiative was developed in collaboration with Moving Walls, a global leader in advertising technology. The launch marks a transformative moment for the advertising industry in Ghana, offering brands and agencies precise audience insights and measurable campaign effectiveness.
In today’s data-driven world, the ability to measure and analyze audience engagement is no longer a luxury but a necessity. The new platform provides real-time analytics, empowering advertisers to make informed decisions about their media planning, optimize their spending, and ensure accountability in their OOH investments.
“This partnership represents a major milestone in our journey to modernize media measurement in Ghana,” said Anand Badami, SVP of Publicis West Africa. “We are committed to delivering data-led solutions to our clients, and this collaboration with Moving Walls allows us to bring global best practices to the local market.”
Muyiwa Aleshinloye, Head of Media at Publicis West Africa, added, “Our partnership with Moving Walls isn’t just about deploying technology; it’s about enabling advertisers to plan, measure, and optimize campaigns with precision and purpose. For the first time, clients in Ghana will have the accountability and insights they need to drive stronger ROI from OOH media.”
Srikanth Ramachandran, Founder and CEO of Moving Walls, emphasized the broader implications of the launch. “This isn’t just about introducing new technology; it’s about stepping into the future of Out-of-Home media and how it is valued in Ghana and across Africa. By combining Publicis West Africa’s strong market leadership with our global expertise, we are setting a new standard of accountability and transparency.”
The partnership signals the beginning of a future where OOH is planned and measured with the same precision as digital media, giving advertisers the confidence to invest and grow.
Key Benefits of the Platform
- Real-Time Analytics: Advertisers can access up-to-the-minute data on audience engagement, allowing for immediate adjustments to campaigns.
- Improved Decision-Making: With precise metrics, media planners can make smarter choices about where and when to place ads.
- Enhanced Accountability: Brands can track the performance of their OOH campaigns and ensure that their investments are yielding measurable results.
- Global Best Practices: The platform brings international standards to the Ghanaian market, ensuring that local advertisers are on par with their global counterparts.
How to Access the Platform
Advertisers, media planners, and brand managers interested in accessing the platform or scheduling a demo can reach out via email at info@publiciswestafrica.com.
About Publicis West Africa
Publicis West Africa is a leading integrated marketing communications agency based in Accra, Ghana. Known for delivering bold, strategic, and culturally resonant campaigns, the agency serves a diverse portfolio of clients across 22 countries and continues to shape the future of advertising in West Africa.