A Decade of Celebrating Motherhood
Three Crowns Milk, a leading dairy brand from FrieslandCampina WAMCO Nigeria PLC, has concluded the 10th edition of its flagship campaign,Mum of the Year. This initiative is dedicated to recognizing and rewarding outstanding Nigerian mothers for their contributions to family and society. The campaign has become a significant event in the country, highlighting the importance of motherhood and the impact of nurturing care.
The grand finale of the 2025 edition took place in Lagos, drawing families, stakeholders, and brand enthusiasts together for a vibrant celebration of motherhood, wellness, and love. The event was not just about recognition but also about promoting health and well-being among mothers, who are often the backbone of their families.
A Celebration of Love and Resilience
Speaking at the event, the Marketing Director of FrieslandCampina WAMCO, Maureen Ifada, emphasized the significance of the campaign. She stated that the event has become a hallmark of recognition for mums in Nigeria, featuring engaging activities such as fitness challenges and special performances.
Ifada added: “This milestone edition reflects our enduring commitment to celebrating Nigerian mothers who embody love, resilience, care, and leadership within their families. We remain dedicated to supporting mothers’ health and wellbeing, a cornerstone of family life and societal growth.”
The Marketing Manager of Three Crowns Milk, Chioma Otisi-Igwe, echoed these sentiments, stating thatMum of the Yearis more than a campaign; it is a platform that celebrates the unsung heroines of our homes. She highlighted the importance of acknowledging the efforts of mothers, who often work behind the scenes to ensure the well-being of their families.
A Rigorous Selection Process
The selection process for this year’s winner began with verification by the Lagos State Lottery Commission and the Federal Competition and Consumer Protection Commission (FCCPC). After a thorough evaluation, Ugwu Edith Uzoamaka was crownedMum of the Year 2025. Her journey and dedication to her family were recognized as exemplary, inspiring others to strive for excellence in their roles as mothers.
The event was hosted by renowned media personality Bukunmi Adeaga-Ilori (Kiekie), who brought energy and enthusiasm to the evening. The gathering was a heartfelt moment where families, stakeholders, and brand enthusiasts came together to appreciate the vital role of mothers in homes and communities.
A Lasting Impact
The statement released by the brand emphasized the importance of recognizing every mother as a treasure. It noted that the campaign aims to reward this treasure with recognition, wellness, and joy. The finalists of this year’s edition have truly inspired everyone involved, showcasing the strength and determination of Nigerian mothers.
As Three Crowns Milk marks a decade of celebrating motherhood through this campaign, the brand reaffirms its dedication to supporting Nigerian families through nutrition, empowerment, and meaningful engagement. The campaign continues to be a powerful reminder of the value of mothers in shaping the future of society.