Popular Winter Sun Destinations for UK Holidaymakers
Many Brits are eager to escape the UK’s grey skies and cool weather, opting for warmer winter destinations around the world. Recent research has shown that more than half of UK holidaymakers are booking their trips at the last minute, with many making reservations within six weeks of their departure. In fact, seven percent of travelers are booking just seven days before they fly.
The top winter sun destinations for 2025 have been revealed by Lastminute.com, highlighting a range of popular spots that attract couples and solo travelers alike. According to the data, 70 percent of winter sun and beach holidays are booked by couples, who are heading off to various locations across the globe.
Top Destinations for Couples
Lanzarote, one of the Canary Islands, emerged as the most popular destination, with 71 percent of couples booking a trip there during the cooler months. The sunny island enjoys average temperatures of 24 degrees and is known for its beautiful beaches and delicious cuisine.
Tenerife, another Canary Island, closely followed Lanzarote with 69 percent of bookings. It offers average winter temperatures of 23 degrees and is renowned for its stunning landscapes and vibrant culture.
Dubai also made it into the top three, with 69 percent of couples choosing it as their winter getaway. The city boasts an average temperature of 31 degrees in the winter and attracts visitors with its luxurious shopping malls and breathtaking architecture.
Malta, a Mediterranean island, was another favorite among couples. Known for its rich culture and delicious cuisine, Malta experiences winter temperatures of around 21 degrees. Costa Blanca in Spain also made the list, with average winter temperatures of 20 degrees.
Other Notable Winter Destinations
Marrakech, the famous Moroccan city, remains a popular choice for winter breaks. With an average temperature of 23 degrees, it draws in visitors all year round with its unique blend of history and culture.
Sharm El Sheikh, located in Egypt, proved to be a hit with travelers, offering average winter temperatures of 28 degrees. Antalya in Turkey, which averages 21 degrees in the winter, was also a popular choice.
Gran Canaria, another Canary Island, saw average temperatures of 24 degrees and attracted a significant number of visitors.
Affordable Winter Sun Destinations
In addition to these popular spots, new research has highlighted the cheapest holiday destinations for all-inclusive winter sun getaways. Hammamet, a characterful fishing village in Tunisia, has been identified as the most affordable option. According to TravelSupermarket’s recent analysis, a seven-night stay costs just £328 per person, with average winter temperatures of around 17 degrees.
Hammamet offers a beautiful coastline, plenty of activities, and a unique cultural experience. Its affordability makes it an attractive option for budget-conscious travelers looking for a warm and relaxing winter break.
Emerging Trends in Winter Travel
As the demand for affordable and exotic winter escapes continues to grow, travel companies like TUI are expanding their routes to include destinations such as the Canary Islands and Sharm El Sheikh. These locations offer a mix of sunshine, luxury, and adventure, appealing to a wide range of travelers.
Meanwhile, A Place In The Sun has highlighted some unexpected budget-friendly Mediterranean hotspots for British buyers, moving away from traditional expensive destinations like Marbella. This shift reflects a growing trend among Brits who are seeking value without compromising on quality or experience.
Additionally, many bargain-loving Brits are now choosing to escape to Morocco’s deserts for their winter sun holidays, drawn by the unique landscapes and lower prices compared to other destinations.