Glam Farm’s Global Expansion Through “Perfect Glow”
Glam Farm, a premium hair-raising brand, has taken a significant step in globalizing K-beauty technology by officially sponsoring the production of tvN’s new entertainment program “Perfect Glow.” The show is set to showcase Korea’s top hair and makeup artists as they open a Korean beauty shop called “Director” in Manhattan, New York. This initiative aims to present the true face of K-beauty to local customers.
The program features renowned artists from various fields, including Ra Mi-ran, Park Min-young, Joo Jong-hyuk, Cha Hong, LeoJ, and Pony. These professionals will directly spread the sensibility and technology of K-beauty to locals, offering a unique blend of creativity and expertise. The show is scheduled to air on tvN at 10:50 p.m. on Saturdays.
Glam Farm participated in the program as an official sponsor responsible for “K-Beauty’s Last Touch.” The brand’s premium hair-raising full line-up, such as the All Ceramic Technology-based 「’Glammuse Touch Flat (GP201T)” and “Glammuse Curling Iron (GP628)” and the aerodynamic flow path design based on aerodynamic engineering, was put into the field to implement high-quality styling at the artists’ fingertips.
At the New York site, Glampam products demonstrated their capabilities with all-ceramic technology, precise temperature control, and uniform thermal conductivity. These features attracted high satisfaction from both on-site staff and artists. In particular, Glampam’s pre-volt technology works perfectly even in overseas environments with voltage differences, providing optimal heat transfer and uniform styling for locals of various races and hair types.
This proves that the technology of ‘K-curler’ also works on the global stage. A Glampam official stated, “It is very meaningful to be part of the ‘Perfect Glow’ that showcases the philosophy and technology of K-beauty on the world stage. We will directly convey the innovative technology and brand value of Glampam to domestic and foreign viewers through styling completed with premium devices.”
About Glam Farm
Glam Farm is its own brand launched by Eonil Electronics in 2008. It is a premium K-beauty brand that develops core technologies and produces all products directly in Korea. Currently, it exports to more than 20 countries around the world, including the United Kingdom, the United States, Canada, France, and Japan. Glam Farm ranks first in sales in the pangodegi market in Korea.
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