Rise in App-Based Ride-Hailing for Safer Night Travel
A growing number of Nigerians are opting for app-based ride-hailing services to ensure safer late-night travel, according to a recent study conducted by Bolt. The research highlights a significant shift in commuter behavior, with many preferring digital mobility solutions over traditional transport methods such as buses and motorcycles.
The report, carried out by global research firm Ipsos, found that 96 per cent of respondents prefer ride-hailing when traveling at night, in unfamiliar areas, or after consuming alcohol. This trend underscores the increasing reliance on technology-driven transport options for personal safety.
Bolt, Nigeria’s largest ride-hailing operator, emphasized the importance of digital mobility in enhancing safety across urban centers. “Safety is at the core of everything we do at Bolt,” said Osi Oguah, General Manager of Bolt Nigeria. “This research provides valuable insights into how Nigerians perceive safety when using ride-hailing. We will continue to invest in technology, partnerships, and awareness to ensure every ride is safe, reliable, and affordable.”
Survey Insights and User Behavior
The survey, conducted in major cities including Lagos, Abuja, Port Harcourt, and Ibadan, revealed several key findings. Notably, 94 per cent of respondents have booked rides for family or friends to ensure their safe return home. Additionally, 66 per cent believe that ride-hailing has helped reduce incidents of drunk driving by offering a dependable alternative to driving under the influence.
Women make up 70 per cent of ride-hailing users in Nigeria, with the majority aged between 25 and 34 years. Most respondents reported using the services several times a week, highlighting their integral role in daily urban mobility.
Safety Features Driving Trust
Key in-app safety features, including real-time GPS tracking, driver verification, and trip sharing, were identified as major factors driving trust in the platforms. Stephanie Kanyiri, an Ipsos representative, noted that the data reflects an encouraging trend, showing Nigerians increasingly see ride-hailing as a secure and convenient transport option.
The Lagos State Ministry of Transportation also commended Bolt for commissioning an independent study to better understand commuter concerns and enhance service quality. “The decision to conduct this research demonstrates a genuine commitment to improving the ride-hailing experience,” said Oluwaseun Osiyemi, representing the Commissioner for Transportation.
Future Investments and Public Awareness
Bolt stated that the insights from the study will guide future investments in safety education, technological innovation, and public awareness initiatives. These efforts aim to reinforce the importance of app-based mobility in Nigeria’s urban transport landscape.
With the continued growth of ride-hailing services, it is clear that digital solutions are playing a vital role in shaping the future of transportation in Nigeria. As more people turn to these platforms for safety and convenience, the demand for reliable and secure ride-hailing services is expected to rise further.
Key Findings from the Study
- Preference for Ride-Hailing:96% of respondents prefer ride-hailing over traditional transport methods for late-night travel.
- Family and Friends Safety:94% of users have booked rides for family or friends to ensure their safe return home.
- Reduction in Drunk Driving:66% believe ride-hailing helps reduce incidents of drunk driving.
- User Demographics:Women account for 70% of ride-hailing users, with most aged between 25 and 34 years.
- Frequency of Use:Most respondents use the services several times a week, indicating their integration into daily life.