Han So-hee Joins bhc as New Exclusive Model
Actor Han So-hee has recently been announced as the new face of the popular chicken brand bhc. The brand, which is operated by Dining Brands Group, revealed on the 7th that it has chosen Han So-hee as its exclusive model. This marks a significant move for the company as it continues to build its brand image and expand its market presence.
bhc shared its reasoning behind the selection, stating that Han So-hee’s strong charisma and sophisticated, confident demeanor align well with the brand’s vision of offering “chicken that leads in taste and style.” The company also emphasized that she is an ideal choice for showcasing the flavors and appeal of bhc’s signature menus, including “Bburinkle,” “Kwasak King,” and “Matcho King.”
In addition to this, bhc plans to launch a new product on the 18th of this month, coinciding with Han So-hee’s birthday. This timing is expected to generate additional excitement and engagement around the brand.
A History of Successful Celebrity Collaborations
This is not the first time bhc has partnered with high-profile celebrities. In 2014, the brand appointed Jun Ji-hyun, who gained international attention through her role in the hit dramaMy Love from the Star. Her involvement helped spark a chimaek (chicken and beer) craze in China and significantly boosted brand recognition and sales growth.
After concluding a 10-year partnership with Jun Ji-hyun last year, bhc continued to attract attention by selecting actor Hwang Jung-min as its exclusive model for one year. Additionally, the brand recently finalized a contract with table tennis player Shin Yu-bin, who was chosen as the “Bburinkle” model to commemorate the 10th anniversary of the menu’s release.
These collaborations have consistently helped bhc maintain its position as a leading brand in the chicken industry.
Han So-hee’s Perspective
Han So-hee’s management team expressed their enthusiasm about joining bhc, calling it the number one brand in the chicken industry. They stated, “We are delighted to join bhc, the number one brand in the chicken industry. We will express the diverse personalities and charms of bhc’s menus in our own way, so that many people can newly experience bhc’s appeal.”
The actor is currently busy with her film projects. She recently wrapped filming on director Park Hwa-young’s new workProject Yand is currently filming the movieIntern.
Future Plans and Expectations
With Han So-hee now at the forefront of bhc’s marketing efforts, the brand is expected to leverage her popularity and influence to further enhance its visibility. Fans and customers alike are eager to see how she will bring the brand’s offerings to life through various campaigns and promotions.
As bhc prepares for the launch of its new product, the collaboration with Han So-hee is anticipated to play a key role in driving consumer interest and engagement. The combination of her charismatic presence and the brand’s commitment to quality and innovation is likely to resonate well with both existing and potential customers.
This strategic move highlights bhc’s ongoing efforts to stay relevant and appealing in a competitive market, while also celebrating the success of its previous partnerships with other prominent figures in the entertainment industry.