The Rise of Beauty and Hair Care in Nairobi
Beauty and hair care have become one of the fastest-growing industries in Kenya, providing employment opportunities for people of all ages, from young entrepreneurs to seasoned professionals. In Nairobi, Umoja and Kenyatta markets stand out as popular destinations for those seeking hair plaiting or blow-drying services. These bustling marketplaces are not just places for shopping; they are also hubs of economic activity where salon owners generate significant income.
As you walk through these vibrant markets, you’ll notice women waiting patiently at the entrances of neatly organized stalls. The air is filled with the scent of shampoo and conditioner, along with the warmth of blow dryers. By midday, customers with early appointments are already getting their hair styled. Braiders call out, “Salon, mrembo salon!” hoping to attract new clients.
From Umoja to Kenyatta Market, business owners are deeply committed to their craft, and many have turned their passion into profitable ventures. These salons serve a wide range of clients, including public figures and everyday individuals, making them important networking spaces within the community.
Earnings of Salon Owners in Nairobi
Florence Khaemba has been running her own salon for over a decade, with five years spent at Kenyatta Market, known for its high foot traffic. As an expert in hair care, she offers a variety of styles that evolve with current trends. Florence shared her journey, mentioning that she initially worked for others and didn’t retain most of the profits.
Today, she serves up to 10 customers daily, with prices ranging from KSh 1,500 to KSh 5,500 per service. If each client spends an average of KSh 3,000, Florence could earn up to KSh 30,000 in a day, translating to KSh 900,000 monthly. While this figure seems impressive, it’s important to note that she also incurs expenses such as electricity, hair products, and other utilities.
Rent at Kenyatta Market stalls ranges between KSh 8,000 and KSh 10,000, with higher prices near the main gate. Despite these costs, Florence manages to sustain her family and even consider expansion.
Challenges Faced by Salon Owners
Esther Mule, who runs a shop at Umoja Market, faced challenges when expanding her business. Initially handling all her clients herself, she now employs additional staff. However, gaining acceptance from her loyal clientele for the new team was a hurdle.
A common feature of stall-based salons is that multiple stylists often work on a single customer’s hair, sometimes up to three people for efficiency. Esther emphasized the importance of building trust with her clients, ensuring they feel comfortable with the new team.
She started her business using savings from a Chama, a local savings group, and described her venture as a labor of love. For aspiring entrepreneurs, she advises having a steady customer base to sustain the business during the initial months, as competition can be fierce.
Supporting Growth and Expansion
Millicent Oloo, who operates a salon in Kenyatta Market, mentioned that employees working on braiding services receive at least half of the cost for each hairstyle. She gets between 6 to 10 clients daily but emphasizes the need for government support, particularly in accessing affordable loans for expansion.
Florence Khaemba believes the beauty industry is worth every effort. She recommends it to young people, noting that it builds skills that cannot be taken away. Starting a salon doesn’t require a lot of capital, as customers can bring their hair washed and dried, ready for styling.
“It’s a job that can’t be easily replaced by robots or AI, so you are guaranteed business for the longest,” she said. With women visiting salons monthly, it’s almost like a basic need these days.
The Economic Impact of the Beauty Industry in Kenya
According to data from research firm Statista, the beauty and personal care industry in Kenya generated over KSh 370 billion in revenue in 2025. The report highlights gradual growth driven by changing consumer preferences, increased product availability, and a growing focus on personal appearance. However, economic challenges and competition pose obstacles to faster expansion.
The sector is expected to grow at around 5% annually between 2025 and 2030, which explains the sustained demand for salons in areas like Kenyatta and Umoja Markets. The industry is uniquely shaped by Kenya’s cultural heritage, with traditional beauty practices and indigenous ingredients gaining popularity among consumers.
Geographic variations influence product preferences, with rural communities favoring locally sourced remedies and urban populations embracing modern beauty trends. Nairobi clients are highly exposed to urban trends, often learning about new braid and weave brands through social media. This exposure drives salonists to continuously refine their techniques, pricing, and speed to meet evolving demands.
A High-End Venture by Trisha Khalid
Previously, it was reported that actress Trisha Khalid ventured into the beauty industry by opening a high-end salon. The project required an investment of KSh 2 million, and the salon featured an elegant interior. Trisha gave her followers a tour of the space, showcasing the upscale environment that caters to discerning clients.