Sudan’s Delegation Withdraws from UN Tourism General Assembly
On Sunday, November 9, 2025, Sudan’s delegation made a significant decision to withdraw from the U.N. Tourism Organization (UN Tourism) General Assembly held in Riyadh. This move came as a form of protest against the vote that led to the selection of a candidate from the United Arab Emirates (UAE) as the organization’s new Secretary-General.
The General Assembly, which is a key event for member states to discuss and decide on important matters related to global tourism, approved the UAE’s Shaikha Al Nuwais for the role of Secretary-General for the term spanning 2026 to 2029. This decision was based on the recommendation of the Executive Council, which had previously endorsed her candidacy during its meeting in Spain in May of the same year.
The theme of this year’s General Assembly was “AI-Powered Tourism: Redefining the Future.” This focus highlighted the growing importance of artificial intelligence in shaping the future of the tourism industry. The discussions at the event aimed to explore how technological advancements could be leveraged to enhance tourist experiences, improve operational efficiency, and promote sustainable development within the sector.
In addition to the election of the new Secretary-General, the General Assembly also convened to approve the budget and work program for the upcoming years. This process is crucial for ensuring that the organization can effectively carry out its mandate and support member states in their efforts to develop and promote tourism.
The event coincided with a significant milestone—the 50th anniversary of the U.N. Tourism Organization. Established in 1974, the organization has played a vital role in promoting sustainable tourism and fostering international cooperation in the field. Over the past five decades, it has contributed to the development of tourism policies, provided technical assistance to member states, and facilitated the exchange of knowledge and best practices among stakeholders.
The withdrawal of Sudan’s delegation from the General Assembly underscores the political tensions that can arise within international organizations. While the primary focus of the U.N. Tourism Organization is on promoting tourism and its benefits, the inclusion of political considerations in such events highlights the complex nature of multilateral diplomacy.
Despite the controversy surrounding the election of Shaikha Al Nuwais, the General Assembly continued its proceedings, emphasizing the importance of unity and collaboration in addressing the challenges and opportunities facing the global tourism sector.
As the tourism industry continues to evolve, the role of international organizations like UN Tourism becomes increasingly critical. These bodies provide a platform for member states to come together, share insights, and work towards common goals. The decisions made at such events have far-reaching implications, influencing the direction of tourism policies and practices around the world.
The 50th anniversary of the U.N. Tourism Organization serves as a reminder of the progress that has been made over the years. However, it also highlights the need for continued efforts to ensure that tourism remains a force for good, contributing to economic growth, cultural exchange, and environmental sustainability.
With the new leadership set to take office, the coming years will be crucial for the U.N. Tourism Organization. The challenges ahead include navigating the impacts of climate change, addressing the needs of local communities, and leveraging technology to create more inclusive and responsible tourism practices.
As the organization moves forward, it will be essential for all member states to work together, regardless of any differences that may arise. The success of the U.N. Tourism Organization depends on its ability to foster cooperation, promote dialogue, and drive positive change in the global tourism landscape.